Autumn/Winter 2014


At times, the exterior prevails over the interior. We dress by covering our anatomy, thusly shielding ourselves from society. Protected and pensive, we act as monarchs to all we survey. Individualism gives us a platform to express what we mean, feel and see. By choosing our daily uniforms, we define who we are, therefore embracing our façades.

For AW14, ODEUR explores the proportions of wardrobes. By selecting garments, we prepare ourselves for external turmoil and the wintry elements. The autumn/winter collection is

comprised of a careful selection of armoire staples. Lush cashmere tanks, silky shirts, oversized tees and long blazers are paired with futuristic sleek bombers and detachable front zipped jackets. Next to this, a crisp set of specially ODEUR developed jeans is introduced.

All styles are featured in muted colours, mainly conducted through shades of grey, black, charcoal, lightly infused with dashes of white. Cleanly conformist and effortlessly composed. In connection with this, the AW14 graphics focus more on texture than motif, further

underlining a need for pensive dressing toward the outside. As we enter the darker season, protec- tion is offered by layering options, illustrating an oversized, deconstructed and tall silhouette.

We embrace our facade. Perpetually in motion, excluding none.

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Odeur Autumn/Winter 14 Campaign (Photo by Ceen Wahren)