ODEUR

Spring/Summer 2015

Zenith

"Time. A notion of conclusions. Endless cycles and rising expectations. Ours is a society challenging willfulness alongside free expression. Our prime, our legacy. We consider so much, fighting for what we are worth. A momentum has arrived, for us to counter our lost senses. New vigilantes shall rise, powerful and aware, brazenly headed North."

ODEUR embraces futuristic wanderers, reinventing themselves defiantly. The collection challenges conventionalism, with bold silhouettes inviting for expressive revolt. Big boxy oversized tops, with shoulder details

are presented over slim pants, alluding to larger dramatic shapes. Contrarily, crisp wide pleated shorts are paired with tailored downplayed bombers, a classic panel blazer and rigid square jackets. Sophisticated, clean and comfortably layered, the ODEUR wardrobe is functionally compatible. Exchanging idioms.

SS15 is a monochromatic analogy. Deep blacks, crisp whites are infused by grey melange and graphic print striping. Summer is upon us, winter releasing the North from is powerful grip. A dark sun looming over the breezy fields. Pivotal to the collection

are the special textures of the fabrics, such as lush woven cottons, mesh neoprenes, smooth fine jersey, comfy sweats and italian tech surfaces. All inviting for lengthy encounters and irreverent explorations of identities.

Zenith; mapping our inner compasses. Provocative, ours is a collective of valiant minds.

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Odeur Spring/Summer 15 Runway Video (Mercedes Benz Fashion Week Berlin)

Odeur Spring/Summer 15 Campaign (Photography by Simon Larsson)