Spring/Summer 2011

Where the Shimmer Lies

We are the new rich. The Odeur Spring/Summer 2011 collection is inspired by Nouveau Riche attributes. Being named Where the Shimmer Lies, the collection seeks to investigate the indulgent use of fashion often expressed by the ones struggling to show the world their newly achieved wealth.

A use of mixed bright summer colours in contrast to a more dark scale, this collection is made rich and easy by its mix of materials as well as by details of metallic copper – the new gold. A playful relationship to the silhouette, a focus on details and unexpected cuttings characterizes the unisex collection – as always.